In marketing, there are words we often see and gloss over because over time they lose their meaning. Words that come to mind are innovative, advanced and next generation. At FiberTite, we often use the words proven, trusted and high performance.

Any sufficiently advanced technology is equivalent to magic.

– Sir Arthur C. Clarke

The first computers were so large that warehouses were needed to store them. Car phones (yes there were car phones) were larger than the landline in someone’s home. Winter jackets were once so awkwardly large that skiers would rather freeze than wreck on the slopes. And as late as the early 2000s, “advanced” hard drives in PCs were larger than iPhones today.

But today in 2020, a nominal 36-mil ELVALOY™ KEE Membrane introduced in 1979 is higher performing and lasts longer than even the newest and thicker 60-mil, 80-mil or even 90-mil PVC’s or TPO’s in the harshest rooftop environments.

In most cases, technology evolves over time. In most industries, that evolution of products is driven by being economical around the space the product takes up … not value-engineering the product itself. The adage is: Because it is better, we made it thinner. It’s the natural evolution of technology. But not in commercial roofing, and there is a reason the best product (and subsequently the thinnest) was developed in 1977 and introduced in 1979 as FiberTite.

And this is the paradigm battle of today.

Building owners rely on architects to bring their vision of the commercial space to life, design buildings to code and oversee project construction to ensure their vision is being realized. In this role as trusted advisor, an architect must understand the purpose of the structure as well as the importance of that purpose.

From an ownership perspective, the highest priority is a roofing system that is resilient in terms of being durable (regardless of circumstance) and long lasting —while also maintaining the delicate of balance of a budget appropriate life-cycle-cost for the system. In this article, we’ll explore the following topics:
What is resilient roofing?

• What is resilient roofing?
• How to talk to building owners
• Protecting their investments
• Design and color questions
• The crucial role of trusted advisor
  

Resiliency. It’s a term you’re likely to hear more and more these days as it pertains to businesses and building solutions. But now it’s time to ask the key questions: