Since its construction in 1997, the 10,880-seat Crown Coliseum has been the heart of entertainment in Fayetteville, North Carolina. Twenty-two years after its construction, its owners, the Cumberland County Civic Center Commission, needed to replace its original PVC membrane roof, which was showing signs of age and fading.

To get the most out of your roofing investment, it is important to understand the stages associated with the lifespan of your roof. In today’s market, roofs can last anywhere from 10 to 30 or more years. Understanding the three lifecycle stages will equip you with the information you need to ensure you’re getting the most value out of your roof. 

We covered some ways to overcome roofing sales challenges in a prior blog post, and we touched a bit on “wants.” This is a critical part of any sales process, and it’s vital to uncover those customer wants. Here’s how.

When it comes to roofing sales, there are many challenges one must overcome to be successful. Generally, people do not trust roofers and they unfortunately trust salespeople even less. This means that you as a roofing contractor already have two strikes against you when approaching a prospect. The third strike typically follows soon after as people tend to sell by showing customers exactly what they have and then hoping something will stick.

When purchasing a roofing system that requires quite a bit of capital, it is easy to lose sight of what is really important: the quality and lifespan of the product. You want a roof that will protect your building and valuable assets for the entire time you occupy it, not a system that you will have to replace five times over. Before deciding on a roofing system, you need to uncover the real cost of your roof - costs occurring over the lifetime of the roof, not just the initial payments.